EA’s Battlefied Changes Pricing
I came across this article on Ars Technica the other day. It’s not a great article, a little whiney to be honest, but the subject is interesting nonetheless. Battlefield is a competitive multiplayer game where players can purchase shortcuts or upgrades for a fee. The plan was to earn back the initial investment through such micro-transactions and ads served against the game’s online community. But Tuesday, EA announced that it will be raising the prices for in-game goods and making it harder for players who don’t purchase these goods…
Original Trailer Touting Micro-transactions
Anyway, all of this is to say, what does this mean for micro-transactions? By all accounts this game wasn’t too expensive to produce; does this mean that micro-transactions are not viable as a sole source of income? Will players avoid spending money on virtual goods if they can simply grind for a little while to get the same result? What are the conditions necessary to encourage players to purchase enough goods to support the developer?
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Hello, my name is Alex Schearer. I grew up in New York and currently live in Seattle. 